Coca-Cola Company Assignment Example | Topics and Well Written Essays - 6750 words

Coca-Cola Company - Assignment ExampleThe company produces ready to drink juices and teas in over 100 flavors. in that location has been a visible decline in the consumption of carbonated drinks as a result of the rising health concerns. Carbonated drinks make up a signifi butt jointt dower of Coca-Colas sales. This is a good opportunity to increase sales of the non-carbonated drinks by entering into newer untapped marketplaces.This document serves as a marketing end for Minute Maid healthy beverages for the subsequent 12 month period.2. Situation Analysis2.1 SWOT AnalysisThe SWOT analysis is used to determine the home(a) strengths and weaknesses of an organization and the external opportunities and threats. The SWOT Analysis for Minute Maid is as followsStrengths WeaknessesStrong brand with world wide recognition Strong supply concatenationEstablished distribution channels Excellent financial performanceQuick response to market needPartnerships and licenses with other brandsSt anding out against competition in the saturated marketMore customer loyalty to the core the Coca-cola products Dormant market demand for spongelike drinksOpportunitiesThreatsChanging consumer trends towards soft drinksEntering new market segmentsDeveloping further partnerships with other brandsCompetitionHealth concerns Risk of cannibalizationTable 2.1 SWOT Analysis2.2 FEPSOS AnalysisMarketing FunctionsMarketing functions for Minute Maid complicate its strong branded tall quality products which are designed around customer needs. The products are priced to deliver value and quality to the customers in financial and non- monetary terms. The products are backed by and effective, extensive and result oriented marketing mix. Minute Maid also has a... Coca-Cola Company is the worlds largest manufacturer, marketer and distributor of carbonated soft drinks and other beverages. The company was established in 1886 and has been successfully operating business over a span 123 years. Coca-C ola has established its presence in more than cc countries and has 92,400 employees across the globe. The company boasts a product portfolio of over 3000 beverages and has a world wide market share of 47.2% with sales of 4107.1 million cases (1).There has been a visible decline in the consumption of carbonated drinks as a result of the rising health concerns. Carbonated drinks make up a significant portion of Coca-Colas sales. This is a good opportunity to increase sales of the non-carbonated drinks by entering into newer untapped markets.Marketing functions for Minute Maid include its strong branded high quality products which are designed around customer needs. The products are priced to deliver value and quality to the customers in monetary and non- monetary terms. The products are backed by and effective, extensive and result oriented marketing mix. Minute Maid also has a strong distribution network which delivers its goods to the customers where and when they are needed.Porters Five Forces Model can be used to analyze th