Marketing Managment Essay Example | Topics and Well Written Essays - 3250 words

Marketing Managment - Essay Example This paper approves that organizations buying behavior is dissimilar to the consumers. Organizations are affected by environmental, organizational, interpersonal and individual factors. These individuals have their own set of behaviors and tend to influence others through interpersonal contact. In the environmental factors side, economic conditions is considered, the state of technological change is monitored, political and social factors are kept in mind and competitive developments play a major role in the company’s decision. At present, green marketing/ environment marketing has no strategies for the conventional process of segmenting, targeting and positioning. This is due to the fact that green marketing is a relatively new phenomenon with not set rules therefore the process is constantly updated, shifted, revised and new rules are created. One can use the traditional way marketing works with segmentation, targeting and position and merge newer reforms into this. This essay makes a conclusion that research conducted in the field of environment marketing, needs to be extensive and experimental. Organizations that declared their own selves to be socially responsible should understand the transitional phase green marketing in undergoing. Universities etc need to implement details about green marketing into their curriculum. Countries that are remote need to be made aware of their natural resource and taught the proper implementations of these. Above all green market is a profitable theory which needs to be realized by governments of other countries. Organizations such as The Body Shop have shown to their competitors that ozone-friendly products are in demand and appreciated by the public. However the publics of developing countries do not have this option and must be given so.